Assessor Resource
BSBMKG410
Test direct marketing activities
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes the skills and knowledge required to design, construct and implement a direct marketing test program, analyse its outcomes, and act on its findings to increase the likely success of direct marketing activities.
It applies to individuals who are required to design and test direct marketing activities for a product or service. They may work in small, medium or large enterprises in a variety of industries and typically undertake controlled experiments to test direct marketing activities before designing and implementing the activity. The results of such testing can be analysed to predict likely success of proposed direct marketing activities.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
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